After a sleepy
week of hot springs, skiing, sledding, and overindulgence in Leukerbad, K. and I
returned to Chemin du Tourbillon in Plan-les-Ouates (Plan-les-watches?) for the
second time in two weeks. After some initial confusion at the reception,
perhaps due to the holiday, we were welcomed by Luis Andre (who no longer works
at HW) and Federica Vono (Communication assistant). Only part of the staff was
working but we had a thorough tour nonetheless.
The still Christmas-themed reception area.
To the left we can see the rather small Alpina/Frederique
Constant building; the Piaget building is the reddish building with the white
columns.
We started off in the design department, where there were
stacks of watch catalogues and magazines amongst the computers running
Photoshop CS5 and AutoCAD and large Wacom tablets. There were marvelous hand
sketched drawings of previous and new designs, including novelties in
preparation for Basel 2012 (I didn’t get any photos though).
After the design department on the top floor, we proceeded downstairs to the
machine shop where maintenance was busy repairing CNC machines used to
manufacture cases out of gold, platinum, and Zalium. Luis confirmed that Harry
Winston has no plans to release any watches in titanium or steel since Zalium
was better than both for sporty pieces.
Machines weren’t having a good day…
Cases were individually polished by hand, as expected and
then cleaned in ultrasonic baths. So far it seemed like any other manufactory,
but that would soon change.
.
Hand Polishing and preparation of the gold case for setting.
Harry Winston, being famous for it’s exceptional jewelry,
has excellent expertise in gem setting. Each watch being set has a diagram of
the setting drawn, with each color representing a different cut/size of
diamond.
Setting diagram for “Talk To Me”
Diagram of setting for the “Avenue C”
Setting was, of course, done by hand under a microscope
(Leica M60) by an master gem-setter.
Our gem setter was wearing a Project Z in Zalium (Z6?)
Fortunately, there was a television that mirrored the microscope for laypeople
such as myself to try and understand. The setting is cut out, the diamond is
placed in the slot, and the black tool Luis is pointing tool presses the edge
of the case over the side of the diamond to keep it in place. The diamond
quality used in the watches are of the same quality as used in Harry Winston
Jewelry. I wasn’t told exactly what this quality was but believe it would be
VVS F-G and higher.
The setter has the expertise to set any type of case and
bracelet.
Setting a round case.
Setting the bracelet of a women’s piece (Avenue C in rose
gold)
Setting a rectangular case (Avenue C in yellow gold)
Upstairs to the assembly and quality control departments.
Workbench with presorted kits.
“David” (not sure if that’s our watchmaker’s name, but
that’s what it said on the plate) assembling the automatic winding mechanism.
Movement as supplied by Frédéric Piguet
Bottle of Harry Winston water, can be seen throughout the
building (should have asked for one as a souvenir).
The focus of Harry Winston is on establishing partnerships
with skilled (but not necessarily well known at the time) independent
watchmakers, of whom includes F. P. Journe, Peter Speake-Marin, and Urwerk.
Since Harry Winston is not an in-house movement manufacturer, its movements are
designed by independent watchmakers and manufactured by Frédéric Piguet (Swatch
Group). Luis seemed to have no problem admitting that they were not, at this time,
a manufacturer, but that they do have to make improvements to certain movements
received in order to have the desired power reserve. To those who say, “all
Harry Winston does is hire other people to do their work”, Luis says, “You try
doing it!” It would seem that cooperating with independent watchmakers could,
at times, be a nightmare, especially with the deadlines of the real world. With
regards to women’s watches, the emphasis is very much on the jewelry aspect;
therefore women’s watches are mostly quartz.
Moving onto the casing department just across the hall from
assembly.
OceanSport Automatics in Zalium waiting to be cased, along
with their rate results
Casing up
Loctite machine, not sure what it’s for
After casing, watches are tested on a rotary tester
(Duotest) before being sent for final inspection and water resistant testing.
Duotest rotary testing machine
Final inspection
Cased up, same watch (Talk To Me, Harry Winston, 5th
dial) we saw the diagram of earlier.
Waterproof testing (most are water resistant to 3 atm)
After the visit
we went upstairs to the manufactory’s café, overlooking their neighbor Vacheron
Constantin (who appeared to still be on vacation despite the then impending
SIHH 2012). I had a frank conversation with Luis, who is the Managing director
for Wholesale for Europe and Africa, about the direction of Harry Winston over
a cup of cappuccino for myself and Ovomaltine for K.. I do not have a recording
of the conversation and will try to paraphrase it the best I can. Please note
that this is NOT an official interview and that I may have misstated things
that Luis said, therefore this does not reflect the official position of Harry
Winston.
Luis looking through the microscope at the gem-setting
department, wearing his Premier Perpetual Calendar in White Gold.
Luis “allowed” me to take a photo of the neighbor from their
terrace.
Ed: We mentioned that emerging markets, especially China,
has largely purchased from traditional manufacturers such as Omega, Rolex,
Vacheron, and Patek while steering clear of novelties. Since I would consider
most of what HW does to be a novelty, what are your views on these markets.
Luis: There will a point when the Asian market will purchase
more novelties, I see it as where our markets need to expand. Asia and the
Middle East, Qatar, UAE, Saudi Arabia…
Asia has more home renters than Europe, where people are willing to spend 2, 5,
10 thousand francs on a watch but not at the price range we’re in. People in
Asia can save, and there is definitely demand for our watches there. When
Europeans have disposable income, they travel rather than consume. Geneva is an
exception, you see those advertisements in the airport that all the brands are
fighting over, they’re for people like you. Visitors! Not for the people who
live here.
Ed: So you think novelties will do well in emerging markets?
Luis: People are always looking for something new and
unique. What we are doing is educating the consumers in Asia so that they
understand how our works are unique. We can really deliver something unique.
There aren’t many brands doing what we are right now.
Ed: Urwerk and the like?
Luis: De Bethune is doing something a little different, but
not quite like us. As I said, as people start to own the more classical pieces,
they will want something new, and we’re here for that.
Ed: Are there plans to fully integrate as a manufacturer?
Luis: There are not plans currently. We may begin to move
some manufacturing in-house but we are still really focused on cooperation.
Since we started in the 90’s, we have been seeking out exceptional but not so
well known watchmakers and making something unique with them. Many of them have
become famous because of working with us! François Paul Journe, we’ve all heard
of Journe, but when we did the Opus 1 with him, he wasn’t that well known.
Ed: Are you concerned about views by purists about Harry
Winston not being a “true manufacturer.”
Luis: Some of the other companies around us are just putting
straps on pre-made watches. Many of the cheaper brands are processing huge
volumes on something like 300 square meters of floor space. We are focused on
what we’re good at, innovation, cooperation, and gem setting. We’re not afraid
of saying we don’t make the movements.
Ed: How independent is the manufactory from the corporate in
Toronto and New York?
Luis: we’re given quite a bit of freedom in what we do. All
the jewelry is made in New York on 5th Avenue and they sometimes
lend expertise about gem setting. But we operate pretty much independently.
Ed: Since Harry Winston is located in Geneva, is there any
desire to pursue qualifications such as the Geneva seal, Qualité Flurier, or
COSC certification?
Luis: Those are more for marketing; we let our products
speak for themselves. The movements come as they do, what can you do.
Ed: The products really do speak for themselves.
It is clear that
Harry Winston has a clear sense of direction and identity, with a desire to
continuing doing what it does best rather than bandwagon onto trends. Despite
the designs being innovative, they’re certainly not trendy. Upon looking at
creations 10 years old, I get a feeling that they could have well been made
yesterday.
I would like to
especially thank Foversta for helping me arrange this visit, without his
support this would not have been possible. I also thank Luis Andre and Federica
Vono for escorting us through the two-hour tour so soon after the holidays.