This dangerous trend is the reason I really appreciate a brand like Panerai (who is often credited to have started this large watch craze) releases something for the pragmatic and aesthetic man such as myself. There are currently two common 40mm models out there: The Luminor Marina and the Luminor 241 Power Reserve. The Marina's dial resembles a white plate placed on a stainless steel counter for me so the 241's hobnail dial and power reserve appeal to me much more. My favorite often overlooked feather of the 241 is its magnifying bubble, which is placed inside the crystal unlike Rolex's protruding cyclops.
Panerai 241
The 241 had one problem, it used a modified ETA movement (chronograph-less 7750). The new Radiomir 512 solves this problem and incorporates their pleasant 999 in house caliber with a micrometer adjustment. If you haven't watched Panerai's How It's Made videos, you should do so now to get an appreciation of Panerai's very mechanical approach to watchmaking.
ETA 7750 (Panerai's is much more pleasing to look at and has no chronograph layer)
Panerai's Hand Wound Cal 999 is much prettier (but not free sprung)
Hopefully they'll be out at the dealers for me to try in the metal, but meanwhile, shrink on Panerai!